Arvya vs Intapp Celeste
Celeste is AI inside the Intapp platform, reasoning over what DealCloud already holds. Arvya verifies the CRM against evidence from outside it (your email, calls, and live sources) with approval and a receipt on every write, on whichever CRM you own.
What Intapp Celeste is
Celeste is Intapp's AI coworker for professional firms, generally available since July 2026. Inside the Intapp platform it offers meeting briefs, relationship context, conversational pipeline updates, sponsor-intelligence refreshes, and approval-gated company-data cleanup, with firm playbooks and connectors to data providers like PitchBook as part of the Intapp ecosystem. It is strongest for firms deeply invested in DealCloud's premium packages who want AI on top of the data already inside the platform.
What Arvya is
Arvya starts from the assumption that CRM data needs verification. It builds a sourced deal memory from the evidence available to the deployment, reconciles it against the CRM field by field, and stages each proposed change with the old value, new value, source, and date. A human approves before writeback; supported destinations are read back for a receipt. Exact CRM depth is configured per deployment.
Where each is stronger
Intapp Celeste is stronger at
- • Native, zero-integration access to everything inside the Intapp platform
- • Breadth of an incumbent: 1,000+ prebuilt playbooks, compliance infrastructure, implementation partners
- • Bundled pricing for firms already on DealCloud premium packages
Arvya is stronger at
- • Verifies CRM fields against outside evidence (email, transcripts, SEC filings, firm websites) instead of reasoning over the CRM's own (often stale) data
- • Vendor-neutral: same loop on DealCloud and Salesforce today, configured per deployment for other systems; no premium-tier bundle required
- • Every change carries old value, new value, source, and date; every write is human-approved, read back as a receipt, and audit-logged in your own tenant
Arvya vs Intapp Celeste: FAQ
How is Arvya different from Intapp Celeste?
Celeste is Intapp's AI inside the DealCloud platform: briefs, relationship Q&A, and cleanup that reason over data already in the CRM. Arvya is a vendor-neutral deal management layer: it reconciles the CRM against evidence from outside it (email, call transcripts, documents, firm websites, and SEC sources) and stages field-level, evidence-backed updates for human approval, confirming each write with a read-after-write receipt. If the CRM is stale, AI that trusts the CRM inherits the staleness; Arvya's job is to fix the record first.
We use DealCloud. Should we use Celeste or Arvya?
They solve different problems and can coexist. Celeste is strongest as AI convenience on top of the Intapp platform for firms on premium packages. Arvya is strongest when the underlying records cannot be trusted (stale sponsor criteria, unmatchable buyers, blank fields) and the firm wants them verified and bulk-enriched from email, transcripts, SEC filings, and firm websites, with approval on every write. Many teams need the data made true before platform AI is useful.
Does Arvya compete with DealCloud?
No. Arvya is not a CRM and does not replace DealCloud. It reads from and writes to the DealCloud a firm already owns, keeps its records verified against live evidence, and routes every change through human approval with a full audit trail and a receipt after each write.
What if we're not on DealCloud at all?
That is exactly where a CRM-vendor AI cannot follow. Arvya runs the same verify-and-approve loop on Salesforce today and is configured per deployment for other systems of record, so firms on any stack, or mid-migration, keep one consistent layer of verified deal memory.